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Another free excerpt from my soon to be released marketing bible. Look for it on Amazon in the very near future…
CHAPTER 34
What exactly is a press release used for? Some PR people say that the purpose of a press release is to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. You write a press release with the goal of getting this editor or reporter to contact you for more information about your business so that they can publish or air a story featuring your business. Read More
The following post is part of one chapter from my soon to be released Marketing Bible. It will be available on Amazon.com in the very near future. Stay tuned for more details.
CHAPTER 9
When you go to the grocery business have you ever noticed that your receipts have coupons on them? They collect the coupons so they can use them on their next purchase, but in reality those coupons are just receipts with an offer printed on them. Also, have you ever noticed when you go to a fast food restaurant that they offer to enter your name into a monthly drawing for a one thousand dollar prize if you call into a special number and leave your opinion and feedback? Read More
Calculate The Lifetime Value of Your Customer
When a business owner hire me to help turn their business into a money-maker, one of the first things we do is calculate the lifetime value of their customers. The lifetime value (LTV) of a customer is the amount of profit each customer brings to your business over the course of their buying lifetime with your business. The following formula is a simple way to calculate the LTV, but if you are anything like me, and unless you keep great records you should probably have your bookkeeper (or hire one) to dig through receipts and calculate the numbers for you.
Let’s look at the following example… Read More
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What is it that you are REALLY passionate about? Are you passionate about what ever it is that you do? Do you really love the work that you do?
In video below Stevie Ray Vaughan and Albert King give us all a lesson in what it means to have real passion for whatever it is that you do. There is no doubt after watching the expressions on their faces that they really love what they are doing. Read More